He started his career at the media sector with Doğan Media in 1995, and he worked as an expert in the marketing department where Milliyet and Posta newspapers were also a part of.
In 1996, he started to work for Universal McCann Istanbul, which provides full-fledged media planning and buying services within the Interpublic Group. Within nine years, he took part in various positions in the group and provided global and local customers with media planning service.
In 2001, he established the first programming department in Turkey and made content planning and the use of integrated project design available in an institutional form for the advertisers. This department was awarded as McCann Corridors as the most profitable structure in IPG in 2002 and 2003.
In 2004-2005 he was appointed as the General Manager of Lotus Media in the same group. This company took its place in Turkey as the first local implementation company in a global media planning network.
In September 2005, he left the group as an affiliate and founded Veritas Media. This company has the feature of being the first new generation media planning and buying company which is fully independent service.
In 2013, he founded another company called Mekanik İletişim to invest on his independent media studies. This new generation media service company provides independent solutions on internet, outdoor and radio planning, delivers integrated projects and content trade.
In 2017, he became the Agency President of Arena Media Turkey as a result of an important partnership with Arena Media which is one of the 3 media agencies of Havas Group that established in Spain in 2000.
In 2018, he joined another important partnership with BPN Istanbul, a media agency within the IPG Mediabrands family and according to the data from the RECMA, is the only agency in Turkey that received A+ for the new workforce and performance.